#WINNING: Small Business Enterprises are Proving to be MVPs in the ‘Big Business’ Game

By Jennifer Colter

I caught up with several business owners who participated in the Center for Minority Business’ Local Minority Business Enterprise (LMBE) Accelerator Program. Their paths have all been unique…until now. Meet the Accelerators who are changing the game of business success.

Small businesses come in many shapes, colors and industries, and as for their owners, the palette consists of individuals from every cultural, economic and educational background imaginable. There is, however, one very important and common trait that weaves each member of the entrepreneur’s club together; passion. Having a bright idea is great, but if you don’t have the chutzpah to put that idea into motion…and even more audacity to pursue the abundance of resources available to help small businesses grow, then you, still, just have a bright idea.

Enter the Center for Minority Business Development (CMBD).

Designed to level the playing field in the Prince George’s County business community, the Center for Minority Business Development was launched by the Peterson Companies as a way to bridge the gap between contract opportunities and minority-owned firms who have been traditionally underrepresented. By enrolling in the Local Minority Business Enterprise (LMBE) Accelerator Program, business owners are placed on the winning track with access to services like on-site technical assistance and personalized training that builds the capacity to compete in the big business arena.

Since 2009, business owners who have successfully completed the LMBE Accelerator program have seen their enterprises escalate to new levels along with their client rosters.  It has been their tenacity, hard work and skills that have gotten them this far, but it’s their unbridled passion for their crafts that truly makes them successful.

Who are the Accelerators?

Successful entrepreneurs and active community members, Ardania and Lindwood Williams
of Lendana Construction Company are making a mark on and off the court.

Linwood P. Williams is the owner of Lendana Construction, a family-owned company specializing in masonry work with headquarters in Upper Marlboro, Maryland. As president of a certified, minority-owned enterprise, Williams is more than familiar with what it takes to operate a successful company in the Nation’s capital. Although this burgeoning company is classified as a “small business”, their impressive client roster, work ethic and ability to successfully acquire and manage large-scale projects graduates them to the big business arena.

I had a chance to sit down with Mrs. Ardania Williams, Vice President of Marketing for Lendana to learn more about her journey as an entrepreneur preparing for the next level.

·  From where does your passion for masonry/construction originate?

For 32 years as a union bricklayer, Linwood Williams, Sr., worked on some of the most well-known, high-profile buildings in Washington, D.C.  He also built his family’s home from the ground up.  Despite the steady work, he always held on to the dream of owning his own business.  The opportunity finally came after our son, Linwood Jr., attended University of Maryland Eastern Shore for 2 years and decided to enroll as a brickmason and completed his apprenticeship program.

·  What was the turning point in your career (or business) that made the light bulb go off, and you realized you needed to find a concrete resource to take your company to the next level?

The family founded Lendana Construction Company, LLC., in 2006, which is based out of Linwood and Ardania Williams’ Upper Marlboro home and specialized in masonry work only. Linwood Williams is owner, Ardania, is vice president of marketing and development; Linwood Jr., is project manager; and daughter, Ramona Prescott handles human resources and assists in business development.  While at a local networking event Ardania heard about a promising new initiative at Prince George’s Community College and PGCC and Lendana Construction later connected.  PGCC established the Center for Minority Business Development (CMBD) in 2009 with a $5 million grant from the Peterson Companies.

·  Share with me one major "takeaway" you received from the program?

CMBD’s Accelerator Program offered training, consultation and technical assistance for 18 months at NO COST!! They provided us with everything we needed to go out and win construction bids. We worked with paper and pencil, we are now proficient in QuickBooks an innovation that has made life easier and business operations more efficient thanks to CMBD.  We were the second graduating class.

·  What would you tell aspiring construction/masonry professionals about entering your field and considering [one day] venturing out on their own?

We married in 1981, we received some special advice from our minister, “as long as you have a theme, a dream and a team, you will always be successful.”  Never lose sight of your passion, believe in yourself and you “MUST BE INTO-IT” all the way.  We continue to be humble, our faith in God and our family support is most important to us.  We give back to our community and have been recognized for our generous support!  Our journey will continue for our granddaughters to take the business to the next level.

·  When clients approach you, what are their main projects or needs?

For Lendana it is brick, block and mortar that’s who we are, we specialized in masonry and we stay in our “lane”, is what we like to say,  it’s enough construction work in Prince George’s County in the next 5 years for all construction trades, we only want a “small portion” in order to continue to stride.

In April 2013 we began work on the new Tanger Outlet Mall at National Harbor, a joint venture with CF Masonry in Baltimore that provided us with added support and resources. The Tanger Outlet opened November 2014.  We would love an opportunity with MGM Destination Resorts, Prince George County Regional Medical Center and other upcoming projects in the County.

·  How did the CMBD Accelerator Program prepare you to go after contracts, new/bigger clients, etc.?

Again, after undergoing the rigorous screening process we joined the program in October 2010, which provided access to a series of educational modules designed to strengthen management skills, improve back office operations, meeting industry standards and embracing cutting-edge technologies.  Through instruction in areas such as cost estimating and procurement, the program delivered practical advice on how to do business in Prince George’s County. 

·  What has been the key to your success?

“Networking, Networking and Networking,” building relationships with your customers/clients and know what they expect of you and be “on time with past performances, scheduled meetings and more importantly than anything bid proposals due time and dates.”

· Give me three words to describe your overall experience in the CMBD Accelerator Program?

WONDERFUL, EXCITING, AND REWARDING!!!

If you would like to learn more about Lendana Construction Company, please visit lendamasonry.com or call (301) 499-4849.